1、美国广告学专业都学哪些课程

美国广告学专业课程设置侧重点：广告文案写作，广告设计，客户管理等。美国广告学主要课程学习方向及内容有：

综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程：

管理方向(Management track concentration courses)：

Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ；Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：

Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research;

Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

美国广告学分支专业：

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美国广告学专业就业情况：

广告专业的毕业生就业途径很广，并不像很多人认为的只能去广告公司。据tops老师了解，现在越来越多公司直接参与企业市场形象的建设，有很多大公司的营销部门都会招收很多广告人才为企业的营销策略和形象建设出谋划策。而且近几年电视和网络的受众面越来越广，他们的广告份额也越来越高，这也刺激了这些行业对广告人才的需求。此外广告在报纸和杂志等期刊的曝光率一直很高，所以出版行业对广告人才也有很高需求。

综合来看，广告专业的毕业生比较常见的就业单位有各类传播机构，包括：报社、杂志社、电视台、广播台、专业的广告行业，如广告公司、策划公司、公关公司，各大企业的广告部、营销部或是公关部，再就是政府的某些宣传部门。